Main accountabilities:

• Design the future LRB brand portfolio architecture for CIS based on consumer and occasion opportunities identified in research program
  
  • Design effective brand and price positioning for Lebedyanski, Sandora and WBD portfolio
  • Assure effective pipeline process to fuel the brand growth
  • Screen and recommend available PI/Russia/Ukraine platforms
• Development and execution of the commercial brands strategies
  
  • Recommend the optimum brand support level to re-ignite the core
  • Develop locally effective brand marketing and communication programs and recommend optimum communication channels for each brand
  • Develop robust pipeline of locally relevant NPDs to capture incremental consumer and occasion opportunities
• Development, alignment and effective execution of the annual commercial brand plans to deliver agreed volume, profit and SOM for each brand;
  
  • Manage brand P&L, ensuring that effective business model and brand investment are in line with brand strategy;
  • Assure effective spend of the A&M budget; find innovative solutions to maximize the efficiency of the brand investment; and ensure effective control environment
  • Launch and manage the change management process assuring effective alignment, execution and control of the key commercial projects
• Assure strategic alignment with BU and PI for key projects as well as assure best practice sharing in the area of LRBs and CI management.
• Build, lead, manage and develop the CIS LRB Marketing in line with the high growth of the business and portfolio development requirement. Key elements of this role are:
  
  • Ensuring work is appropriately resourced, prioritized and is “Done in the Right Way”,
  • Creation of positive work environment in which exportable talent is developed, grown and retained.
  • Ownership of the people processes ensuring clearly defined business and personal goals are well communicated, progress is monitored and there are solid processes in place to ensure the entire team is coached and proactively developed
• Assure the Pepsico Values awareness and compliance via role modeling and quarterly team meetings.

Job requirements:

• Strong entrepreneur and adventure spirit
• Transformation mind set
• Travel time avg 40%
• Decisiveness and results oriented
• Flexibility to adapt to a changing business environment
• Ability to appropriately balance conflicting long term and short term objectives
• Clear, effective and persuasive communication skills
• University degree
• 5 year + hands on experience in marketing including team management
• Fluent Russian and English

Compensations & Benefits:

• We offer highly competitive salary and compensation package