CRM Manager / Campaign Manager

Marketing department

CJSC “GE Money Bank” Russia is a unit of GE Money, which is one of the leading global providers of financial service and a part of General Electric Company. We are proud that over 130 million people in 55 countries around the world trust us. In 2007 GE Money Bank was nominated “The Best Russian Consumers Bank 2007” by “Financial Russia” for driving “Responsible Lending” program.

What you can gain:

• Team of professionals and experts; manager quality of the highest international standards
• Perspectives for professional and personal growth, career development; frequent opportunities to work on innovative, leading-edge projects
• Working in a well-known company, which is a great employer with established corporate culture
• Opportunity to use working English extensively
• Extended compensation & benefit package
• Location in the city center (Paveletskaya).

Role Summary:

• Campaign manager acts as the owner of assigned CRM campaigns and processes, executes diverse campaigns and processes independently with a focus on optimizing business efficiency, processes and resources across different channels. Ensures deployment of campaigns through multiple distribution channels and is accountable for delivery of the planned volumes. Is managing costs and participates in the performance of CRM overall strategy. Directly reports to CRM Leader.

Key responsibilities:

• Participation in development and implementation of effective CRM strategy to drive volume
• Delivering of planned campaigns and projects based on KPIs
• Process management - looking for new opportunities, target groups and methods of communication, coming up with new ideas to put into practice to increase profitability through development of solutions across different channels
• Campaign Management - regularly checking the settings of all processes, pools, and campaigns for which is responsible. When preparing new campaigns, agrees on the proposed rules for the selection of data with other departments.
• Reporting - Carry out monitoring, measurement and evaluation of the effectiveness of campaigns and initiate changes that will improve campaign results / processes and the quality of the client portfolio. 
• Resource Management - has responsibility for allocated budget, financial plan sets out a campaign in the implementation of campaigns, preparing financial business case.
• Communications with external supply agencies or business partners where necessary
• Planning - defines and estimates the potential for next year term, including estimated results and costs assigned to processes
• Understands internal procedures, proactively builds relations with other functions and actively cooperate / negotiate with other departments of GE
• Works independently without subordinates

Requirements

• University degree preferably in Marketing, Finance or Economics
• 3+ years with similar experience in banking / telecom / FMCG areas
• Proven experience in project management
• An ability to work within deadlines and manage competing priorities
• Excellent organizational, communication and interpersonal management skills
• Influencing skills and ability to successfully operate in matrix environment
• English: fluent